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  • Aryeh Brickner

Don’t look to the stars, be one!


It’s inevitable, that at 99% of the talks I give on management or leadership someone always brings up the same cast of characters, be it Steve Jobs, Sheryl Sandberg, Marissa Mayer, or Elon Musk. They are spoke of with certain mythical reverence and a yearning to be like them. (Well not so much Marrisa Mayer…)


Let’s be intellectually honest for a moment. No matter what everyone says about how anything is possible, most of us are never going to trend on Twitter or appear on the cover of Businessweek. However, it doesn’t mean we can’t be a “star” in our own world. Do you think employees care how many followers you have on Instagram if when they walk into you don’t give them your undivided attention? Do you think the fact that you got retweeted 1,500 times times because of some product insight or breakthrough, that it provides a consolation prize when you aren’t helping employees develop professionally in a way a manager should?


We all love to watch and share cute inspirational quotes or videos, but we can provide real life inspiration to others anytime you want. Don’t let the fact that nobody is filming you turn you off to it. The “video” lasts forever in the hearts and minds of your employee. Their memory storage system is never full and is very hard to delete. So go ahead, be your own star!

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